'If you name it you own it. And they don't want to own it.'
- Anonymous US official and the lack of a code name for operations against the Islamic State.
Few workers can name their Widget - the thing they're being paid to make.
Most managers find it difficult to state their subordinates' Widget - the thing that they supposedly need made to make their own Widget.
It's either because they don't know what their Widget is, or they have disowned it.
How extraordinary. What's everyone doing if not making their Widget?
They're talking about making - something.
Without Widget Clarity - it's meetings all the way down.