Go Widget or Go Home.

'I wish to God that you protected the White House like you are protecting your reputation here today. I wish you spent that time in that effort to protect the American President and his family...'

- Representative Stephen Lynch to Director of the Secret Service, Julia Pierson.

Widget focus helps us to apply our finite reserves of time and intellectual and emotional energy towards the job that we are paid to do and by which we will be measured and which will give us currency and calories - and more.

If we divert time and energy away from building our boss's Widget and towards defending our ego, we weaken our ability to produce the thing that will answer our critics.

Amidst the noise and distraction of information and our fight-or-flight responses, the Five Steps towards a good decision keep us focussed and on task.

Even when the Widget battle is lost, we should resist the urge to go down fighting for our ego. 

Begin building our next Widget for our next boss by learning what went wrong with our construction of this one.

Because the boss is always right.