Commander’s Intent.

Commander’s Intent:

‘Seize and hold that hill.’

No detail about how many rounds of ammunition per man or what route to take or which soldier will lead each section.

That’s for you and I to work out to achieve Commander’s Intent.

Most organisations fail or don’t reach their potential because of their absence of, and failure to communicate, a clear Commander’s Intent.

Not hiring, retaining, and affirming, and trusting people who know what they contribute towards achieving Commander’s Intent.

Most organisations have a grab bag of values and slogans and cliches and rituals and people tugging in different directions.

Meanwhile, the hill remains in enemy hands.