The YouTube Test.
Ray Rice is a professional American football running back who is regarded as one of the best ever players for the Baltimore Ravens.
In February 2014 he assaulted his fiancée. The particulars of the assault were on the public record following his arrest.
In July 2014 the NFL suspended Rice for two games for violating its personal conduct policy by assaulting his fiancée.
In August 2014 the NFL Commissioner said that he 'didn't get it right' when giving Rice a two game suspension. He announced that in future such behaviour would attract a higher punishment. A six game suspension.
In September 2014 a video was posted online showing Rice punching his fiancée to unconsciousness.
The Ravens subsequently announced that his contract with its team had been terminated. The NFL said that he had been suspended indefinitely.
The NFL and the Ravens got new information and changed their minds. That's okay.
The new information?
Instead of the world reading that Ray Rice punched his fiancée in the face the NFL and Ravens knew that the world can see Ray Rice punch his fiancée in the face.
Let's test our declarations of commitment to transparency, integrity, values, accountability etc.
Next time you're considering - in Step 3 of the Five Steps to a Good Decision - a response to information that's in an email, phone call, letter or meeting - Imagine:
- Converting the information into a story and then a screenplay.
- Filming the screenplay.
- Posting the film to YouTube.
It's not your decision making process that the world will watch (boring) - it's the information that you're assessing. It's watching Ray Rice punch his fiancée instead of reading about it.
Wondering whether or how to discipline a staff member? Upload to your imagination. Post. Tweet. Watch.
The YouTube test isn't designed to encourage literal transparency or openness.
It's a forcing function that jolts us out of our deep grooves of unthinking responses to information so that we might see and respond to it in a different way.