Simon.
He says: Come Here - so they go There.
He says: Do This - so they do That.
He says: It is Thus - so they say Thus It Is.
He says: Put Money in their Bank - so they say See You Next Week for more He Says.
Be: Creative, productive, innovative, industrious, proactive, engaged, accountable, resilient, loyal, ethical, aligned, happy, autonomous, fearless, motivated, passionate...
No-one moves.
Not without a He Says.