Knowing.

Peggy: Did you park your white horse outside? Spare me the suspense and tell me what your Save the Day Plan is. 

Don: I don't have anything yet. The idea I had wasn't great. 

Peggy: It wasn't great. It was terrible. Now I want to hear the real one. Or are you just going to pull it out during the presentation?

Don: This idea is good. I think we can get the client to buy it.

Peggy: No you don't. Or you wouldn't have questioned it. 

Don: I'm going to do whatever you say. 

Peggy: So you're going to pitch the hell out of my shitty idea and I'm going to fail?

Don: Peggy, I'm here to help you do whatever you want to do. 

Peggy: Well how am I supposed to know?

Don: That's a tough one. 

Peggy: You love this. 

Don: Not really. I want you to feel good about what you're doing but you'll never know. That's just the job. 

Peggy: What's the job?

Don: Living in the "Not knowing". 

Peggy: You know I wouldn't have argued if it was me. I would have just given you a hundred ideas and never questioned why. You really want to help me? Show me how you think. Do it out loud. 

Don: You can't tell people what they want. It has to be what you want. 

Peggy: Well I want to go to the movies. 

Don: Whenever I'm really unsure of an idea, first I abuse the people whose help I need. And then I take a nap. 

Peggy: Done. 

Don: Then I start at the beginning again. And see if I end up in the same place. 

- Mad Men - Series 7 'The Strategy'.