Something Bigger.
“With the Bulls I’ve learned that the most effective way to forge a winning team is to call on the players’ need to connect with something larger than themselves. Even for those who don’t consider themselves “spiritual” in a conventional sense, creating a successful team—whether it’s an NBA champion or a record-setting sales force—is essentially a spiritual act. It requires the individuals involved to surrender their self-interest for the greater good so that the whole adds up to more than the sum of the parts." - Phil Jackson