Move on from Everest.

When Sir Edmund Hillary conquered Mount Everest, you’d think that people would move on to other things.

But no.

People continue to want to climb it.

Why?

To say: ‘I did it.’

When someone solves a problem, writes a great template letter, creates a powerpoint deck, finds a cure, or does anything that someone else could benefit from …

… people still want to solve the problem for themselves, write their own template, recreate a powerpoint deck, search for a cure, reinvent the wheel…

People want to do it for themselves, meaning there’s almost no market for doing it for everybody.

Imagine if we treated Sir Edmund as a representative of humankind.

A collective conquering.

We did it.

Imagine what other things we could have ‘conquered’ with all the time we had if we moved on from Everest.

And powerpoint decks.