Clarity.

At Apple Inc.'s Annual Meeting last week, the CEO Tim Cook was challenged about whether Apple's environmental policies were a profitable return on investment.

'If you want me to do things only for ROI reasons, you should get out of this stock,' Tim Cook was reported as saying.

He didn't say 'You're wrong,' or 'Let's mediate and come up with a compromise'.

He said 'Here's our Widget. If it's not the Widget you want, then choose another one.'

The internet lit up with debate about the response.

Widget clarity liberates.