I Ran a Race.

‘Everyone’s a leader.’

‘Lead from any chair.’

The problem with these catch cries is their use of the word ‘lead’.

They attempt to recruit people by harnessing the heroic, simplistic notion of ‘leadership’.

To most, ‘leadership’ conjures up the lone figure at the front of a reluctant, dependent crowd of followers.

The ‘everyone can lead’ exhortation smacks of the ‘I Ran a Race’ ribbon awarded to every child participant.

What about if we used the term ‘Decision Maker’?