Encapsulates.

'When people ask me what I do I try and show them this. I am really proud of this clip - it encapsulates what I want to bring to every and any live performance I film or stage for the camera.'

- Hamish Hamilton, Director

What would I show someone if they asked me what I do?

Would it encapsulate what I try to bring to my Widget?

Would I be really proud of it?

Would it arouse goosebumps every time I showed it?

If not - why not?