Effort.

'What is important is what has consequences.'

- Reinhard K. Sprenger

There was the senior manager who explained that the problem with his organisation was that no-one would make a decision and they wouldn't because they were afraid of the consequences and yet he said that there were no consequences.

Makes perfect sense.

Good decision-making is hard work. 

If the hard work has no consequences then it couldn't have been important.

Why bother?