Different Trench. Still a Trench.

Australian troops set sail in 1914 for the trenches of the European battlefield.

Then somebody had the great idea of breaking the bloody stalemate in Belgium and France by landing those forces on the shores of the Gallipoli Peninsula and driving northward. Brilliant in its conception.

Six months later those soldiers were dying in trenches in Türkiye.

Unless an organisation is creative, brave, and honest enough to be better - any innovation, change, or strategic direction project - inevitably ends with the troops doing what they know best: sheltering in a different trench, but still a trench.