Constraints.

We gush and we promote and sing the praises of our chosen organisation or endeavour.

We loot the thesaurus for every adjective to out-describe and out hype our competitors and mock the life we left behind to be here.

Then, with our chosen vessel of virtue flying along with sails billowing with our hot air of triumphalism -

CRACK!

We strike the unchartered Inevitable Reef hidden below the Sea of Life.

As we take on water and begin listing to starboard -

It’s too late to decide that perhaps we would have been better off promoting our constraints rather than our grandiose ambition.

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No More Digital.