Charcuterie Board.

There’s a story of a young intern at a large company in New York City tasked to get a charcuterie board for an important event.

He went from shop to deli to restaurant asking if they sold charcuterie boards.

None did.

He finally tried a Korean deli whose owner said he didn’t know what a charcuterie board was.

The intern googled ‘charcuterie board’.

‘Do you have carrots, cheese, nuts, some dried fruits?’

‘Yes. Yes. Yes.’

The owner allowed the intern behind the counter to cut and dice.

He soon joined the intern and they chatted as they prepared the charcuterie board.

When the intern went to pay, the owner refused.

‘I had a good time,’ he said.

Sometimes we need to break down the ingredients to break down the fear and ignorance.