A Platypus Doesn’t Quack.

It’s when it’s appropriated to advance an agenda that the skin begins to crawl.

A bunch of people working in the same building becomes a ‘family’.

A random selection of workers becomes a ‘team’ - which naturally means they need a ‘team leader’.

This language cheapens and demeans authentic relationships, whether of kin or emotional connection.

It takes time, trust, contribution, vulnerability, freedom of choice, and generosity to build the kinds of rich bonds that organisations seek to create with a label.

Don’t call a platypus a duck. It’s just wrong.

Besides - 75% of violent crime is committed within families.