Admired.

I walk past the $400,000 Audi rotating on an elevated platform in the middle of the mall.

Shoppers - their arms laden with sale bags and small children - stop and gaze up at the gleaming luxury car.

One in ten thousand of those passing by could afford it.

I wonder why the Audi marketing people think this is their demographic.

Later, I work it out.

It’s not the ten thousand Audi is marketing to. We are just props in its campaign.

It’s the one in ten thousand - seeing us admiring the car - buys it to be admired driving it.