During one of the meetings in the White House to discuss the US response to the Cuban Missile Crisis in 1962, Robert Kennedy, Attorney-General and brother of President John Kennedy referred to a memo that had been prepared by Under Secretary of State George Ball.
The memo argued against a surprise strike against Cuba. It said that to do so would be to behave ‘in a manner totally contrary to our traditions, by pursuing a course of action that would cut directly athwart anything we have stood for during our national history, and condemn us as hypocrites in the opinion of the world.’
Robert Kennedy said ’I think George Ball has a hell of a good point….I think it’s the whole question of…what kind of country we are.’
Every decision that we make is a statement to the world - louder, more honest and memorable than words - about who we really are.